Google Analytics 4

Guide to integrate your Google Analytics 4 to Sprinkle

Data Import Concepts

Before setting up the data import, learn about data import concepts here

Step by Step Guide

STEP-1: Configure Connection

To learn about Connection, refer here

  • Log into the Sprinkle application

  • Navigate to Ingest -> Connections Tab -> Setup Sources ->

  • Select Google Analytics 4

  • Provide all the mandatory details

    • Name: Name to identify this connection

    • Connect to Google

    • Advanced Settings: Refer here

  • After pressing Connect to Google, you will see authorize screen to allow permissions required for sprinkle to read data. Press Allow

  • Test Connection

  • Create

STEP-2: Configure Datasource

To learn about Data Imports, refer here

  • Navigate to Ingest -> Data Imports Tab -> Setup Sources ->

  • Select Google Analytics 4

  • Provide the name -> Create

  • Choose from saved connections Tab:

    • From the drop-down, select the name of connection created in STEP-2

    • Next: Select Datasets

STEP-3: Create Dataset

Datasets Tab: To learn about Dataset, refer here. Add Dataset for each report/dataset that you want to integrate, providing the following details

  • Account Id (Required): GA Account

  • Properties/Apps (Required): Select Property/Apps available in this account

  • Metrics (Required): Select up to 10 metrics

  • Dimensions (Optional): Select up to 9 dimensions to aggregate your metrics on

  • Dimensions Filter: Dimension filters allow you to ask for only specific dimension values in the report. To learn more, see Fundamentals of Dimension Filters for examples. Metrics cannot be used in this filter. Provide the object here like:- "dimensionFilter": { "filter": { "fieldName": "eventName", "stringFilter": { "value": "first_open" } } }

  • Metrics Filter: The filter clause of metrics. Applied after aggregating the report's rows, similar to SQL having-clause. To learn more, see here. Dimensions cannot be used in this filter. Provide the object here like:- "metricFilter": { "filter": { "fieldName": "eventCount", "numericFilter": { "value": { "doubleValue": 2 } } } }

  • Ingestion Mode (Required)

    • Snapshot: Every run will pull data from the start date

    • Incremental: Every run will pull data from the last successful run onwards

  • Start Date (Required): Pull the data from this date: Format is YYYY-MM-DD

  • Destination Schema (Required): Data warehouse schema where the table will be ingested into

  • Destination Table name (Required): It is the table name to be created on the warehouse. If not given, sprinkle will create like ds_<datasourcename>_<tablename>

  • Destination Create Table Clause: Provide additional clauses to warehouse-create table queries such as clustering, partitioning, and more, useful for optimizing DML statements. Learn more on how to use this field.

  • Create

STEP-4: Run and schedule Ingestion

In the Run & Schedule tab:

  • Trigger the Job, using Run Now button

  • To schedule, enable Auto-Run. Change the frequency if required

Advanced Connection Settings

  • API Read Timeout (In seconds) : Maximum time of inactivity between two data packets when waiting for the server's response. The default value is 30 seconds.

  • API Connection Timeout (In seconds) : Time period within which a connection between a client and a server must be established.

  • Retry Limit : Number of retries allowed when an API call fails. For example if an API call fails and retry limit is 5 then it will check 5 times for that API call and if it succeeded then it will stop checking.

  • Retry Sleep Time (In milliseconds) : Given time, after which retry should happen in case an API call fails.

  • Incremental Batch Size (In days) : No. of days in one batch for which data is being downloaded during incremental ingestion.

  • Version : It gives information about the version of Google Analytics 4 API being used.

  • Max Records : Field sets the max limit on the number of records that can be downloaded during each API call.

Dataset Fields

User can pick following fields in datasets

  • active1DayUsers

  • active28DayUsers

  • active7DayUsers

  • activeUsers

  • addToCarts

  • adUnitExposure

  • averagePurchaseRevenue

  • averagePurchaseRevenuePerPayingUser

  • averagePurchaseRevenuePerUser

  • averageRevenuePerUser

  • averageSessionDuration

  • bounceRate

  • cartToViewRate

  • checkouts

  • cohortActiveUsers

  • cohortTotalUsers

  • conversions

  • crashAffectedUsers

  • crashFreeUsersRate

  • dauPerMau

  • dauPerWau

  • ecommercePurchases

  • engagedSessions

  • engagementRate

  • eventCount

  • eventCountPerUsereventsPerSession

  • eventValue

  • firstTimePurchaserConversionRate

  • firstTimePurchasers

  • firstTimePurchasersPerNewUser

  • itemListClickEvents

  • itemListClickThroughRate

  • itemListViewEvents

  • itemPromotionClickThroughRate

  • itemRevenue

  • itemsPurchased

  • itemViewEvents

  • newUsers

  • organicGoogleSearchAveragePosition

  • organicGoogleSearchClicks

  • organicGoogleSearchClickThroughRate

  • organicGoogleSearchImpressions

  • promotionClicks

  • promotionViews

  • publisherAdClicks

  • publisherAdImpressions

  • purchaserConversionRate

  • purchaseRevenue

  • purchaseToViewRate

  • screenPageViews

  • screenPageViewsPerSession

  • sessionConversionRate

  • sessions

  • sessionsPerUser

  • shippingAmount

  • taxAmount

  • totalAdRevenue

  • totalPurchasers

  • totalRevenue

  • totalUsers

  • transactions

  • transactionsPerPurchaser

  • userConversionRate

  • userEngagementDuration

  • wauPerMau

  • conversions:purchase

  • sessionConversionRate:purchase

  • userConversionRate:purchase

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